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Hi there.

Welcome to B2B Frameworks. Here is a
quick intro so you can get to know us better...

In the beginning

As a seasoned market researcher, I spent years helping clients answer critical questions—about their market size, customer motivations, and product satisfaction. I knew how to ask the right questions, gather the right data, and deliver the results. But something was missing. The answers, though accurate, often felt overwhelming. Clients were left with a wealth of information but struggled to translate it into clear, actionable steps.

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The breakthrough: frameworks

Proven and reliable

It started like this

It started with a simple SWOT analysis. By organising data into strengths, weaknesses, opportunities, and threats, the findings transformed from a collection of facts into a roadmap for action. Suddenly, the data wasn’t just informative—it was empowering. Clients could see where to focus, what to prioritise, and how to move forward. What began as an experiment became a cornerstone of my approach.

Easy-to-apply

Clarity

Today, it is vital to not just deliver data but deliver clarity. You can use proven frameworks to structure facts, ensuring that every insight is actionable, every recommendation is practical, and everyone can see there is a clear path to success.

We wrote the book on it

Read the data

Our mission is simple: to make data work for you. Whether you’re exploring new markets, understanding customer behaviour, or refining your product strategy, you will find on this website a framework with which you can move forward with confidence.

Who can benefit?

Everyone with an interest in business will find these frameworks useful. This includes students at the beginning of a business career through to practitioners who are contributing to their organisations' efficiency and growth.

team of people working on business frameworks
Passing forward knowledge from trusted experts.

All the frameworks you will ever need are on the website. The team at B2B Frameworks has 100 years of business experience applying and critiquing frameworks.

This experience is shared in the Business Models Handbook which is now in its second edition.

the business models handbook
Check out our podcasts.

Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models and frameworks.

the business models handbook
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