Marketing
Frameworks.

Use this framework to design the marketing mix

Use this framework to manage creative tensions

Use this framework to determine your marketing approach

Use this framework to ensure a great delivery of customer experience

Use this framework to create a compelling purchase motive

Use this framework to prioritise segments or new ideas

Use this framework to improve areas of weakness in a company

Use this framework to attract customers for life

Use this framework to carry out projects on time

Use this framework to add value to a product or service

Use this framework to improve communications

Use this framework to give your organisation a health check

Use this framework to build customer loyalty

Use this framework to assess the forces that shape a business

Use this framework to assess the competitive intensity

Use this framework to guide a pricing strategy

Use this framework to add value to your offer

Use this framework for analysing growth opportunities

Use this framework to understand your competitive strength

Use this framework to find out your unique selling point

Use this framework to focus on key disciplines

Use this framework to grow your company

Use this framework to improve the strength of your brand

Use this framework to assess strengths and weaknesses of competitors

Use this framework to assess the performance of marketing processes

Use this framework to maximise the return on promotions

Use this framework of building blocks to develop a business model

Use this framework for inspiring everyone to take action

Use this framework to improve the effectiveness of marketing programs

Use this framework to make your brand distinctive

Use this framework to segment your suppliers and your customers

Use this framework to assess potential opportunities

Use this framework to devise a competitive strategy

Use this framework to determine an the price for a new product

Use this framework to determine where effort is most justified

Use this framework to determine a competitive advantage

Use this framework to position products on quality and service

Use this framework to align customer expectations and your offer

Use this framework to target groups for a competitive advantage

Use this framework to understand decision making

Use this framework to define future strategies

Use this framework to determine a pricing strategy

Use this framework to improve efficiencies

Use this framework to position your brand

Use this framework to lock in customers and give them more value

Use this framework for estimating customer spend over their lifetime

Use this framework to achieve quality strategic plans

Use this framework to determine your pricing strategy

Use this framework to recognize phases of company growth

Use this framework to identify purchase motivations

Use this framework to manage strategically important customers

Use this framework for a business start-up

Use this framework to understand customers’ motivations

Use this framework to make improvements in customer experience

Use this framework to influence customer behaviour

Use this framework to get close to whom you are marketing

Use this framework to figure out a strategic direction

Use this framework to improve your profitability

Use this framework to identify what customers value

Use this framework to manage marketing communications

Use this framework to influence beliefs and behaviours

Use this framework to add value to products or services

Use this framework to work out a value proposition