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Pricing
Frameworks.

Learn how to develop optimal pricing strategies that maximise business revenue with our collection of pricing frameworks.

Take a look at our frameworks below.

Use our pricing frameworks to guide the development of pricing strategies that deliver value to the customer and maximise revenue and profit for your business.

4Ps

4Ps

Use this framework to design the marketing mix

Customer Experience

Customer Experience

Use this framework to ensure a great delivery of customer experience

Experience Curve

Experience Curve

Use this framework to determine your pricing strategy

Left and Right Brain Thinking

Left and Right Brain Thinking

Use this framework to improve communications

New Product Pricing

New Product Pricing

Use this framework to determine an the price for a new product

Profitability Framework

Profitability Framework

Use this framework to improve your profitability

SWOT Analysis

SWOT Analysis

Use this framework for analysing growth opportunities

Value Equivalence Line

Value Equivalence Line

Use this framework to determine a pricing strategy

Conjoint Analysis

Conjoint Analysis

Use this framework to determine a pricing policy

Customer Lifetime Value

Customer Lifetime Value

Use this framework for estimating customer spend over their lifetime

KANO

KANO

Use this framework to identify purchase motivations

McKinsey's 7s

McKinsey's 7s

Use this framework to give your organisation a health check

Price Elasticity

Price Elasticity

Use this framework to work out price/volume relationships

SERVQUAL

SERVQUAL

Use this framework to align customer expectations and your offer

Shared Future Analysis

Shared Future Analysis

Use this framework to assess the needs of customers.

Customer Activity Cycle

Customer Activity Cycle

Use this framework to lock in customers and give them more value

Customer Value Proposition

Customer Value Proposition

Use this framework to create a compelling purchase motive

Kotler's 5 Product Levels

Kotler's 5 Product Levels

Use this framework to add value to a product or service

Net Promoter Score

Net Promoter Score

Use this framework to build customer loyalty

Price Quality Strategy

Price Quality Strategy

Use this framework to guide a pricing strategy

SIMALTO

SIMALTO

Use this framework to identify what customers value

Value Based Marketing

Value Based Marketing

Use this framework to add value to products or services

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