Product
Frameworks.

Use this framework to design the marketing mix

Use this framework to manage creative tensions

Use this framework to determine a pricing policy

Use this framework to ensure a great delivery of customer experience

Use this framework for inspiring everyone to take action

Use this framework to add value to a product or service

Use this framework to determine where effort is most justified

Use this framework to improve your profitability

Use this framework to align customer expectations and your offer

Use this framework to manage marketing communications

Use this framework to manage the position of your brands

Use this framework to identify how to capture value

Use this framework to strengthen a product portfolio

Use this framework to determine your marketing approach

Use this framework to determine priorities for different investments

Use this framework to create a compelling purchase motive

Use this framework to recognize phases of company growth

Use this framework to build customer loyalty

Use this framework to figure out a strategic direction

Use this framework to use resources for a competitive advantage

Use this framework to identify what customers value

Use this framework to assess the needs of customers.

Use this framework to find out your unique selling point

Use this framework to work out a value proposition

Use this framework to improve efficiencies

Use this framework to gain a competitive advantage

Use this framework to lock in customers and give them more value

Use this framework to devise a unique way of beating the competition

Use this framework to identify purchase motivations

Use this framework to determine an the price for a new product

Use this framework to determine long term strategy

Use this framework to add value to your offer

Use this framework to target groups for a competitive advantage

Use this framework to help launch new products

Use this framework to add value to products or services