The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Dec 15 min read

Understanding the Customer Activity Cycle: A Framework for Delivering Value

People have different phases with distinct needs and actions. Customers also experience various stages in their interaction with products.

Nov 154 min read

Why Strong Branding is Essential for Business Success: A Deep Dive into the Power of Reputation

Everyone thinks they're a brand expert—whether they’re consumers who recognize a familiar logo or marketers who build campaigns

Nov 14 min read

Hooking Customers for Life: A Framework to Attract and Keep Them Engaged

Eyal’s Hook Model is a four-phase process that engages users on a deeper level, building a long-term relationship

Oct 153 min read

The growing importance of brand in improving customer experience

We like to think that the world has improved over time. We’re living longer, thanks to better food, sanitation, and pharmaceuticals.

Oct 14 min read

The Power of Segmentation in Marketing: Satisfying Needs and Driving Profit

Different customer groups have varying desires, behaviors, and preferences, which require distinct approaches.

Sep 152 min read

Understanding the Directional Policy Matrix (DPM) and Its Role in Strategy

In the 1970s, GE and McKinsey developed a tool to help businesses decide where to invest and where to divest - the Directional Policy Matrix