The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Sep 1, 20213 min read

There is always more than one solution

The other week I attended an online MBA class run by a marketing professor. He is a man of some distinction and an excellent communicator ..

Aug 15, 20212 min read

Jargon – a curse on our frameworks

I was listening to a marketer talk about issues the other day and had to pinch myself with the number of acronyms that were used.

Aug 1, 20213 min read

The problem with mission statements

Every large company thinks it needs a mission statement and so they devise pious sounding words that are meaningless

Jul 15, 20212 min read

Excel - a key tool for using frameworks

Excel is the program where you will have only scratched the surface. And yet it is the favoured tool to help apply frameworks.

Jul 1, 20215 min read

Crafting a Strategic Plan: Tips and Tricks for Success

A strategic plan is a document that shows where a company is going over the next few years and how it is going to get there.

Jun 14, 20212 min read

A framework for corporate leaders

Who are the leaders who have influenced you most? Who should we look to for guidance on how to lead a company?