The Library.

Lessons and insights on business strategy to help fast-track your career and grow your business.

Oct 1, 20182 min read

SWOT - A business tool for most business challenges

The SWOT framework is the most used and best known business analysis tool in the world. Almost everybody has heard of a SWOT, so much so...

Sep 18, 20182 min read

What do the terms "product market fit" and "minimum viable product" mean? Are they new references for old themes?

Sep 12, 20183 min read

This blog is about choosing and developing the best strategy for growth. Different frameworks are discussed including XY graphs, journey map

Jul 20, 20182 min read

Our focus on the site is on tools to solve business problems. However, it may be just as useful to talk about business models in terms of bu

Jul 12, 20181 min read

Are we over using diagrams that have simple steps that loop back to the beginning. The problem is not with the fundamentals of the diagrams

Jun 22, 20181 min read

Find out how to use models and frameworks to grow your business. There are models for general business strategy, marketing strategy, communi