The Library.

Different customer groups have varying desires, behaviors, and preferences, which require distinct approaches.

In the 1970s, GE and McKinsey developed a tool to help businesses decide where to invest and where to divest - the Directional Policy Matrix

David Teece explains that in the world of innovation, there are both winners and losers. He tells us why.

Business frameworks are tools that help companies analyse problems and opportunities. They provide structures for developing strategies

While the importance of growth is widely acknowledged, achieving it isn't straightforward unless you're fortunate to be in a booming economy

There is an old saying: if you don't know where you are going, any road will take you there.You need a plan and that is your strategy.