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The Library.
Lessons and insights on business strategy to help fast-track your career and grow your business.
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May 15, 20243 min read
Navigating Frameworks: Insights from Brain Science
In the world of business strategy and problem-solving, frameworks are like trusted companions. They offer structure and organisation
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May 1, 20243 min read
Unlocking the Power of Persuasion with Cialdini's Six Principles in Sales and Marketing
Renowned psychologist and author Robert Cialdini has made significant contributions to the field of influence and persuasion.
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Apr 15, 20243 min read
Understanding Akerlof's "Market for Lemons" Theory: Implications Across Industries
George Akerlof, an American economist, introduced a groundbreaking theory in 1970 that revolutionised our understanding of market dynamics.
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Apr 1, 20242 min read
Navigating Success: A Guide on How to Craft an Effective Strategic Plan
A strategic plan is not just a document; it's a roadmap of a company's journey over the next few years.
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Mar 15, 20242 min read
The Critical Balance: Reflecting on Time Allocation in Business
In the hustle and bustle of managing a business, it's essential to assess where our focus lies. How much time do we allocate to customers?
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Mar 1, 20242 min read
Is an MBA still a valuable investment in today's job market?
Arguably the highest academic qualification for running a business is an MBA.
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